Growth strategy and execution for founder-led service businesses
When your site doesn’t show up, the people searching for exactly what you offer find someone else. I find what is holding your site back, get it fixed, and report what changed.
You read the monthly report. We handle the rest.
Book a callBring your website address. I’ll show you what Google can’t see on it.
One client, twelve weeks
A different business from yours, with a problem that travels: a site built in pieces that Google can’t read as a whole.
An education company with a large library of guides for students and their families. In the first week (9 August 2026), Google had never seen 36 of their 114 articles. The writing was fine. The trouble was in how the site’s parts were joined: a blog in one system, a main site in another, a developer and a marketing lead in different countries, and nobody owning how the whole thing read to Google.
I found the places the systems disagreed and wrote each fix for the person who owned that part. Their team built most of the changes, and I checked each one on the live site as it went in. Their publishing script now writes its own forwarding rule when an article is renamed, so that fix holds as the library grows.
different searches a week where they appear on Google’s first page, 71 percent more
of those, in the top three results, nearly twice as many
clicks a day from people who did not search for them by name, a quarter more
Applications started, applications submitted and briefings booked are now recorded, so they can see which articles lead to applications.
Google Search Console. First page and top three: weekly averages, weeks of 13 to 27 July 2026 against weeks of 12 and 19 October 2026. Clicks: 12 July to 2 August 2026 against 26 September to 16 October 2026.
If two of those sound familiar, book a call.
The Buildhaus is me, Torsten Flaegel, and contractors I brief and check. You deal with me.
Start here if you want to know what is wrong before you commit to anything.
A single, fixed-scope diagnostic of your site with one defined deliverable, set out in the proposal before it starts. It ends when the deliverable is in your hands. I don’t need control of your site to do it.
No monthly commitment. Whether we go further is your call.
Book a callFor when you want it handled and want to read one report a month.
I set the strategy, write the briefs, and check each change on the live site as it goes in. Contractors I direct do the execution: writing, technical fixes, asking relevant sites to link to yours, site builds and publishing.
Your part: read the monthly report.
Book a callFor when you have someone who can do the work: you, an assistant, a family member or your team.
Every two weeks I send a written strategy brief. At the end of each cycle I review what moved and write the next one.
Your side does the work.
Book a callThe price is written into the proposal, before you commit to anything.
Bring your website address. I’ll show you what Google can’t see on it, and we’ll see which of the three fits.
It sets out what you will get and the price.
I set the strategy and check each change on the live site as it goes in. I use AI for the legwork; the strategy and the judgment are mine.
Done for you: one report a month, with the month on one page, the work done, and anything I need from you. Coached: a strategy brief every two weeks and a review at the end of each cycle. The diagnostic: its deliverable, and then your choice of what comes next.
About me
In 2013 I co-founded a jewelry store on New York’s Lower East Side. My partner owned the sales floor; I took everything behind it: product photography, web design, ecommerce, email marketing and search optimization. I learned it all because the business needed it, and I found my edge there: outwork the competition by going into more detail than anyone else and pulling the small levers nobody else bothered with. The jewelry trade magazine INSTORE twice named our store, Yaf Sparkle, one of America’s Coolest Stores, and in 2019 its editors made it their top pick for both marketing and online presence among small stores. The Lower East Side Partnership, the neighborhood’s business improvement district, invited me onto its marketing team. Friends and customers started asking me to do the same for their businesses.
When COVID closed our doors, I joined Lidl, one of the world’s largest grocers, as a buyer, choosing which products from its worldwide range came into our stores. That is where I learned how my brain works best. I am blessed with ADHD. Give me a mountain of data and I will go deeper than most people can, and I learned to turn that depth into a clear plan for growth.
I was working as a buyer in cybersecurity when my former programmer started sending me clients who needed SEO, just as AI arrived. AI let me run far more data, and far more work, through one system that tracks every step, so nothing gets lost. My passion for data could now be harnessed. The overwhelm was gone, and what was left was forward movement.
Today every client comes to me by word of mouth. What they get is what I am strongest at: accountability, and delivering more than I promised.
You read the monthly report. We handle the rest.
Book a call and bring your website address.
Book a callTorsten Flaegel, Growth Strategist, The Buildhaus